If you are having trouble viewing this eNewsletter, please click here to view this in a browser.

What's New?

5 Tips for a
Successful Email Campaign

Have a Central Theme
Having a product, a service, or an industry theme for the Newsletter, in the end serves both you and your client.  From the word go, your clients know what the topic is and can decide if they are interested.  Plus it enables you to determine what topics resonate with each client.  Did they open it?  Complete the offer?  Themes ensure that your e-communication is a two way street.

Balance Design and Performance
A creative design is important to the overall success of your eNewsletter, but it’s equally important to balance that creativity with a performance driven layout.  With 75% of emails being read in preview panes, it is imperative to get your message across in the upper 1/3 of your email.  Communicate what you are offering above the fold and you will have better open and click through rates.

Segment Your List
Relevant email messages are opened and responded to, yet most marketers still apply a one-size-fits-all messaging approach.  Review what has worked with previous emails; is there a way to get the same results this month?  Segment on past purchasing behavior and send messages promoting related products.  Or look at click throughs, while a purchase may not have been made, the consumer may still be interested in that product or something similar. Segment your list as much as possible to target unique audiences with specific, relevant offers.

Schedule your Launch with Intelligence
Learn from past campaigns.  Look at the best performers from previous newsletters/campaigns and follow your own best practices. Time of day, week, and month all can have an impact and should be considered.  It also pays to set actual launch dates, to help keep both you and your creative team stay on schedule.

Always Have an Offer
The ultimate goal of an eNewsletter is to generate business.  Tying an offer into your theme and requiring readers to register for it is a great way to gauge interest levels.  By completing the form you are essentially having them walk into your store, pick up a product and step into line to speak to a sales representative.  You immediately know that they trust your brand and have a need for one of your products.  Now all you have to do is call them.

Commerx eNewsletter offers a convenient and cost effective online solution to staying in touch with your clients.  Customize your own templates and content or track email open and click through rates; all for a low monthly fee.  Contact us for more information on how you can sign up today!

CCAT presents

The Leading Edge of Clean Technology

Bio-composite materials promise to bring stronger, greener products to a wide range of industries. But what exactly are these materials? What makes them so strong? What makes them so green? Who is really going to use them?

For more information on the event click here. www.ccat.org

brad-spence.ca

After a potentially career-ending racing accident in 2005, world class Slalom and Giant Slalom skier Brad Spence wanted to make his presence felt on and off the hill when he made his return to the world cup circuit. 

Commerx created an extensive profile website that allows Brad to share his story and results with fans and media, while providing added exposure and value for his sponsors.  Be sure to check out Brad's site and watch this real life story of perseverance and dedication unfold.


Management Corner

How to Create a Vision for Your Team   

Employees need something to look forward to; they need to know the purpose of their work and how their work contributes to the overall vision, mission and goals of the organization. A work team should also have a vision. The team vision should have the buy-in of all its members and be aligned with the corporate statement. A team can create its own vision that will focus its efforts and motivate its actions by answering the following questions:     

- What are the challenges facing your department?    

- What opportunities exist for your department?

- What is your vision for your department? What do you want the future to look like?  

- What actions need to be taken in the next year to achieve your vision?

Contact Information:
(403) 301-3883
www.commerx.com

         Click Here to unsubscribe.
Corporate Communications:
 website design & development
corporate intranet design & development
search engine optimization
multimedia design & development
eNewsletters
branding & identity
print production
photography & videography
tradeshow materials
webWerx - affordable website packages
 Software Development:
 custom software development
business process automation
e-commerce
cloud computing
SaaS
cms - content management systems
commerxContact - CRM tools
chatWerx - customer contact portal
commerxEMS - electronic healthcare solutions
projectWerx - time management software
 IT Services:
 on-site technical support
network configuration and support
IT consulting
website managed services
database managed services
mailWerx - email solutions
alertmeFIRST - web monitoring