| 6 Reasons Why Email Marketing Can Work For You! E-mail marketing is becoming a common approach to advertising. While many companies are rapidly utilizing e-mail marketing as an easy and effective approach to generate customers, many companies are still hesitant to dip their toes into the email marketing pond. Consumers are exposed to thousands of different messages each day. If you’re unsure that email marketing can help you stand out in the crowd check out these 6 benefits. Obtain a Broad Reach Chances are even your grandmother has e-mail. An e-mail marketing campaign can allow you to connect with your entire consumer base with one click. Target Directly Email marketing is based on sending out the right message directly to the right people based upon their preferences and local market conditions. You can create mailing lists and then segment them by geographic location, marital status, gender, age, income, time of year, etc. Doing so eliminates a lot of the guesswork that makes other forms of marketing so inefficient. Obtain Valuable Feedback An email marketing or newsletter application shows you vital statistics that will help you refine your next campaign. This type of software can even allow you to run split tests which will send one message to one half of your list and a different message to the other half. Tests such as these will help you determine the most effective approach for your customers. Engage Your Prospects Email marketing allows you to remind your customers and prospects of the valuable service or product you offer on a regular basis. Build a relationship with a broader base of customers so they think of you next time they are in need of the product or service you offer. Save Money Most forms of marketing require large upfront investments before you see any results. Email marketing has few upfront costs and allows you to market effectively without drawing funds away from the core areas of your business. Don't Be a Pest Unlike telemarketing, email campaigns do not interrupt your prospects prior activities. In fact, your customer or prospect is already checking their e-mail when they see your message. If you’ve done a good job of building the relationship they will look forward to hearing what you have to say. Commerx eNewsletter offers a convenient and cost effective online solution to staying in touch with your clients. Customize your own templates and content or track email open and click through rates; all for a low monthly fee. Contact us for more information on how you can sign up today!
CCAT Presents The Leading Edge of Electronic Health Records | Location: | W21C Research and Innovation Center
GD01 TRW Building 3280 Hospital Drive NW, Calgary | | Speakers: | David Patterson - Healthcare Director - Microsoft Canada
Chad Saunders - Assistant Professor, Haskayne School of Business | | Date: | May 19, 2010 | | Time: | 7:30am-9:30am | | For more information on this event and registration information, please visit www.ccat.org |
www.ccat.org
Commerx is a leader in the Electronic Health Records field and is proud to support the Calgary Council for Advanced Technology. | 
